Illy

Graphic design
Display
Coffee-roaster

Assignment

Advertising agency Nijgh challenged Co-Creatie Buro to create exclusive POS material for their campaign and to design and develop an inviting display. Activation and engagement through personal and business networking played a central role in this campaign.

Realisation

Co-Creatie Buro designed a recognisable and striking display that draws attention and stimulates consumer behaviour. The timeline of the ‘Wake-Up‘-concept visible both offline and online.

Visual brand experience in-store

Illy centres quality and experience, and gives these values shape in their special offers on their coffee machines. Autumn and winter weather make it hard to wake up and get out of bed refreshed. Advertising agency Nijgh wanted to emphasise that these colder seasons are the perfect time to introduce a quiet moment in the busy morning routine. In line with this, Illy gifted new owners of an Illy coffee machine with a dinner-cheque worth €50,-.

Some data: the Dutch drink 2.4 cups of coffee per day on average. We drink to get through boring days at the office, before and after dinner, in social settings and of course during breakfast. The smell of freshly brewed coffee is so distinguished and essential to our morning ritual. 

Visual brand experience in-store
Advertising agency Nijgh challenged Co-Creatie Buro to create exclusive POS-material for their campaign and to design and develop an inviting display. Activation and engagement through personal and business networking played a central role in this campaign.
“Co-Creatie Buro effectively linked the activation concept to the in-store experience we wanted to provide and to the catering facilities that participated. The powerful concept Nijgh provided and Illy’s visual logos strengthen the synergy,” says Theo Huijbreghts of Co-Creatie Buro. “We chose to emphasise the high-quality look of the product presentation material and place these in a funny and familiar every-day situation consumers go through, to appeal to the consumer’s lifestyle.”

Process
“With our applied creativity we developed a recognisable and striking display that draws attention and stimulates consumer behaviour. For Illy this showed the timeline of the ‘Wake-Up‘-concept, that was visible in both offline and online media. Regarding the in-store communication, we carefully decided where and at what height to place our marketing message. The repetition of the visuals also strengthens the visibility and brand experience. 

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Co-Creatie Buro is part of the Crea & Artiva Group.