SHAMIR

Activation campaign
Cross-media
Marketing communication

Assignment

Shamir challenged Co-Creatie Buro to develop a playful campaign that would give Shamir a trendy and accessible character. Central to this campaign were quality, innovation and style.

Realisation

Co-Creatie Buro developed a cross-media activation campaign. A combination of printed media, social media, direct mailing and online presence aimed to generate traffic around the Shamir brand.

Shamir Activation campagne

The atmospheric old city centre of Porto and Jerusalem, the colourful houses, the small streets and the traditional boats give the Shamir autumn campaign a striking character.

To bring this campaign with giveaway to life, the trip to Portugal/Jerusalem was translated to tangible means of communication, such as a travel bag, a ticket and a postcard. The goal: activate all independent opticians by literally shining on them.

Join Shamir on our journey!
Shamir, creator of high-quality and progressive glasses and intermediate products, challenged Co-Creatie Buro to develop a playful campaign that would give Shamir a trendy and accessible character. Central to this campaign were quality, innovation and style.

To realise the primary goal – that is to say, being a top-of-mind brand amongst opticians – an activation campaign was developed. A combination of printed media, social media, direct mailing and online presence aimed to generate traffic around the Shamir brand. To reach the target audience optimally, the campaign was launched at the Hall of Frames event for independent opticians, with the first opportunity to subscribe.

“Co-Creatie Buro is big on creative solutions, without forgetting the core values.”
-Theo Bax, Sales Manager Shamir

Check in for the autumn deal
Shamir gives opticians the unique opportunity to see how the glasses are made. The best performing optician will win a trip to Israel, the second place prize is a trip to Porto, and another trip will be raffled amongst the subscribers.

Co-Creation
By creating connectivity and involvement in cooperation with Shamir, we built a stronger brand foundation. This excellent cooperation was the result of various means of successful communication and several meetings during the autumn campaign. In short: a successful campaign in which Shamir is clearly visible!

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